Person ::

Kerath, Alina

2025

• 

  Gelbrich, Katja ; Roschk, Holger ; Miederer, Sandra ; Kerath, Alina:
  Automated versus Human Agents : A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies.
  In: Journal of Marketing. (9. Mai 2025).
  ISSN 0022-2429
  10.1177/00222429251344139
  (Peer-Review-Journal)
• Kerath, Alina:
  Automated agents in firm–customer interactions : their roles as assistants and companions.
  Eichstätt ; Ingolstadt, 2025. - II, 262 S.
  (Dissertation, 2024, Katholische Universität Eichstätt-Ingolstadt)

2023

• Gelbrich, Katja ; Miederer, Sandra ; Kerath, Alina ; Roschk, Holger:
  Can machines replace human service employees? A meta-analysis on customer responses to robotic vs. human agents.
  2023
  Veranstaltung: Frontiers in Service Conference, 15.-18. Juni 2023, Maastricht, Netherlands.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Paper)
• Gelbrich, Katja ; Miederer, Sandra ; Kerath, Alina ; Roschk, Holger:
  Can robotic agents serve customers like a human? A meta-analysis on customer responses to robotic vs. human agents.
  2023
  Veranstaltung: The 18th International Research Symposium on Service Excellence in Management (QUIS), 20.-23. Juni 2023, Hanoi, Vietnam.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Präsentation)
• 

  

  Gelbrich, Katja ; Kerath, Alina ; Chun, HaeEun Helen:
  Matching Digital Companions with Customers : The Role of Perceived Similarity.
  In: Psychology & Marketing. 40 (2023) 11. - S. 2291-2305.
  ISSN 1520-6793 ; 0742-6046
  10.1002/mar.21893
  (Peer-Review-Journal)

2022

• Gelbrich, Katja ; Kerath, Alina ; Chun, H.:
  Digital companions in marketing : the crucial roles of perceived similarity and perceived humanlikeness in driving of customer outcomes.
  2022
  Veranstaltung: AIRSI2022 Conference, 11.-13. Juli 2022, Zaragoza, Spain.
  (Veranstaltungsbeitrag: Videokonferenz, Präsentation)
• Gelbrich, Katja ; Chun, HaeEun Helen ; Kerath, Alina ; Hagel, Julia:
  Increasing customer outcomes through virtual companions in digital services.
  2022
  Veranstaltung: 12th International AMA SERVSIG conference, 16.-18. Juni 2022, Glasgow, UK.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Moderation/Leitung)

2021

• Gelbrich, Katja ; Chun, H. ; Kerath, Alina ; Hagel, Julia:
  Imbuing digital services with a human touch : the positive effects of digital companions.
  2021
  Veranstaltung: 17th International Research Symposium on Advancing Service Research and Practice (QUIS), 12.-15. Januar 2022, Valencia, Spanien.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Präsentation)