Person ::

Büschken, Prof. Dr. Joachim

2021

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  Büschken, Joachim ; Böckenholt, Ulf ; Otter, Thomas ; Stengel, Daniel:
  Better Information From Survey Data : Filtering Out State Dependence Using Eye-Tracking Data.
  In: Psychometrika. 87 (2021) 2. - S. 620-665.
  ISSN 1860-0980 ; 0033-3123
  10.1007/s11336-021-09814-w
  (Peer-Review-Journal)

2020

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  Dotson, Marc R. ; Büschken, Joachim ; Allenby, Greg M.:
  Explaining preference heterogeneity with mixed membership modeling.
  In: Marketing Science : the marketing journal of the Institute for Operations Research and the Management Sciences. 39 (2020) 2. - S. 407-426.
  ISSN 0732-2399 ; 1526-548x
  10.1287/mksc.2019.1185
  (Peer-Review-Journal)
• 

  

  Büschken, Joachim ; Allenby, Greg M.:
  Improving text analysis using sentence conjunctions and punctuation.
  In: Marketing Science : the marketing journal of the Institute for Operations Research and the Management Sciences. 39 (2020) 4. - S. 727-742.
  ISSN 0732-2399 ; 1526-548x
  10.1287/mksc.2019.1214
  (Peer-Review-Journal)

2017

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  Dotson, Marc R. ; Büschken, Joachim ; Allenby, Greg M.:
  Explaining Preference Heterogeneity with Mixed Membership Modeling.
  Ingolstadt : Katholische Universität Eichstätt-Ingolstadt, 2017. - 53 S.
  10.2139/ssrn.2758644
• 

  

  Büschken, Joachim ; Allenby, Greg M.:
  Improving Text Analysis Using Sentence Conjunctions and Punctuation.
  Ingolstadt : Katholische Universität Eichstätt-Ingolstadt, 2017. - 53 S.

2016

• 

  Büschken, Joachim ; Allenby, Greg M.:
  Sentence-Based Text Analysis for Customer Reviews.
  In: Marketing Science : the marketing journal of the Institute for Operations Research and the Management Sciences. 35 (2016) 6. - S. 953-975.
  ISSN 0732-2399 ; 1526-548x
  10.1287/mksc.2016.0993
  (Peer-Review-Journal)

2013

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  Büschken, Joachim ; Otter, Thomas ; Allenby, Greg M.:
  The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis.
  In: Marketing Science : the marketing journal of the Institute for Operations Research and the Management Sciences. 32 (2013) 4. - S. 533-553.
  ISSN 0732-2399 ; 1526-548x
  (Peer-Review-Journal)

2012

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  Büschken, Joachim ; Ma, Shaohui:
  When are Your Customers Active and is Their Buying Regular or Random? : an Erlang Mixture State-Switching Model for Customer Scoring.
  Ingolstadt : Katholische Universität Eichstätt-Ingolstadt, 2012. - 43 S.
  10.2139/ssrn.2006410

2011

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  Ma, Shaohui ; Büschken, Joachim:
  Counting your customers from an “always a share” perspective.
  In: Marketing Letters. 22 (September 2011) 3. - S. 243-257.
  ISSN 0923-0645 ; 1573-059x
  (Peer-Review-Journal)

2010

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  Hardt, Nino ; Büschken, Joachim:
  Estimating SEM with Ordinal Data and Scale Usage Heterogeneity.
  Ingolstadt : Katholische Universität Eichstätt-Ingolstadt, 2010. - 32 S.
  10.2139/ssrn.1705385

2009

• Büschken, Joachim:
  When Does Data Envelopment Analysis Outperform a Naïve Efficiency Measurement Model?
  In: European Journal of Operational Research. 192 (2009) 2. - S. 647-657.
  ISSN 0377-2217
  (Peer-Review-Journal)
• 

  Büschken, Joachim:
  How Data Envelopment Analysis Reveals Brand Advertising Efficiency.
  In: GFK Marketing Intelligence Review. 1 (2009) 1. - S. 36-45.
  ISSN 1865-5866
  (Peer-Review-Journal)
• Büschken, Joachim ; Lötzer, Matthias ; Ziegler, Andrea:
  Performance Measurement in International Marketing.
  In: Schmid, Stefan (Hrsg.): Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag. - Wiesbaden : Gabler, 2009. - S. 307-320
  ISBN 978-3-8349-1467-5

2007

• Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h.c. Klaus Backhaus zum 60. Geburtstag.
  Hrsg.: Büschken, Joachim ; Voeth, Markus ; Weiber, Rolf
  Stuttgart : Schäffer-Poeschel, 2007. - XV, 498 S.
  ISBN 978-3-7910-2526-1
• Büschken, Joachim:
  Determinants of Brand Advertising Efficiency : Evidence from the German Car Market.
  In: Journal of Advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising. 36 (2007) 3.
  ISSN 0091-3367
  (Peer-Review-Journal)
• Büschken, Joachim ; Thaden, Christian von:
  Produktvariation, -differenzierung und -diversifikation.
  In: Albers, Sönke ; Herrmann, Andreas (Hrsg.): Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle. 3. überarb. und erw. Auflage. - Wiesbaden : Gabler, 2007. - S. 595-617
  ISBN 978-3-8349-0268-9

2000

• Büschken, Joachim ; Thaden, Christian von:
  Clusteranalyse.
  In: Herrmann, Andreas ; Homburg, Christian (Hrsg.): Marktforschung : Methoden - Anwendungen – Praxisbeispiele. 2. aktualisierte Auflage. - Wiesbaden : Gabler, 2000. - S. 337-381
  ISBN 3-409-22391-6