Institution ::

Juniorprofessur für Digitales Marketing

2024

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  Lanzrath, Aline Isabelle ; Homburg, Christian ; Ruhnau, Robin-Christopher M.:
  Darum will niemand mehr im Vertrieb arbeiten.
  In: Wirtschaftswoche. (21. Januar 2024).
  ISSN 0042-8582
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  Lanzrath, Aline Isabelle ; Homburg, Christian ; Ruhnau, Robin-Christopher M.:
  Increasing graduates’ interest in B2B sales : how to dispel lay beliefs, fight stigma, and create a profession of choice.
  In: Journal of personal selling & sales management. (9. Januar 2024).
  ISSN 1557-7813 ; 0885-3134
  10.1080/08853134.2023.2289701
  (Peer-Review-Journal)

2023

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  Lanzrath, Aline Isabelle ; Homburg, Christian ; Ruhnau, Robin-Christopher M.:
  Women’s underrepresentation in business-to-business sales : reasons, contingencies, and solutions.
  In: Journal of the Academy of Marketing Science. (7. Dezember 2023). - 30 S.
  ISSN 0092-0703
  10.1007/s11747-023-00988-6
  (Peer-Review-Journal)
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  Homburg, Christian ; Schyma, Theresa R. ; Hohenberg, Sebastian ; Atefi, Yashar ; Ruhnau, Robin-Christopher M.:
  “Coopetition” in the presence of team and individual incentives : evidence from the advice network of a sales organization.
  In: Journal of the Academy of Marketing Science. (3. Mai 2023).
  ISSN 0092-0703
  10.1007/s11747-023-00939-1
  (Peer-Review-Journal)