Person ::

Matta, Prof. Shashi M.

2022

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  Rogova, Natalia ; Matta, Shashi M.:
  The role of identity in digital consumer behavior : a conceptual model and research propositions based on gender.
  In: AMS review : official publication of the Academy of Marketing Science. (5. November 2022).
  ISSN 1869-8182 ; 1869-814x
  10.1007/s13162-022-00237-z
  (Peer-Review-Journal)
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  Rogova, Natalia ; Matta, Shashi M.:
  A Conceptual Model of Gender Identity in Consumer Behavior : a Self-Categorization and Identity Signaling Approach.
  2022
  Veranstaltung: 2022 AMA Winter Academic Conference, Las Vegas, NV.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Paper)
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  Matta, Shashi M. ; Rogova, Natalia ; Luna-Cortés, Gonzalo:
  Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries : The moderating role of mindfulness, trust in scientists, and power distance.
  In: Personality and individual differences. 186 (2022) A: 111352. - 7 S.
  ISSN 0191-8869
  10.1016/j.paid.2021.111352
  (Peer-Review-Journal)
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  Scarpi, Daniele ; Pizzi, Gabriele ; Matta, Shashi M.:
  Digital technologies and privacy : state of the art and research directions.
  In: Psychology & Marketing. 39 (2022) 9. - S. 1687-1697.
  ISSN 1520-6793 ; 0742-6046
  10.1002/mar.21692
  (Peer-Review-Journal)

2021

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  Hogreve, Jens ; Matta, Shashi M. ; Hettich, Alexander ; Reczek, Rebecca:
  How Do Social Norms Influence Parents’ Food Choices for Their Children? : The Role of Social Comparison and Implicit Self-Theories.
  In: Journal of retailing. 97 (2021) 2. - S. 173-190.
  ISSN 0022-4359 ; 1873-3271
  10.1016/j.jretai.2020.05.002
  (Peer-Review-Journal)

2020

• Matta, Shashi M. ; Palmiotti, Grazia Pia ; Rogova, Natalia:
  Emulating Success or Learning from Failure? The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors.
  2020
  Veranstaltung: AMA Winter Educators’ Conference, 14.-16.02.2020, San Diego, Kalifornien.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Poster)

2019

• Matta, Shashi M. ; Palmiotti, Grazia Pia ; Rogova, Natalia:
  The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors.
  2019
  Veranstaltung: Frontiers in Service Conference, AMA, 19.-21.07.2019, Singapur.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)
• Matta, Shashi M.:
  How Does Privacy Literacy Affect Consumers’ Online and Offline Behaviors and their Trust in Brands.
  2019
  Veranstaltung: Thought Leaders Conference on Privacy in Marketing – Journal of Retailing, 06.-08.06.2019, Florenz.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Moderation/Leitung)
• Kirpalani, Nicole ; Lou, Shanshan ; Matta, Shashi M.:
  Hot Data, Cold Trust : The Role of Privacy Literacy in Restoring Trust and Consumer-Brand Relationships” with Nicole Kirpalani and Shanshan Lou.
  2019
  Veranstaltung: Center for Positive Marketing Annual Conference, Februar 2019, New York.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)
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  Hogreve, Jens ; Matta, Shashi M. ; Hettich, Alexander ; Reczek, Rebecca:
  Parental Choice of Healthy Food for Children : The Role of Social Comparison, Implicit Self-Theories and Social Norms.
  2019
  Veranstaltung: AMA (American Marketing Association) Winter Educators’ Conference, February 2019, Austin, Texas.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)
• Hogreve, Jens ; Hettich, Alexander ; Reczek, Rebecca ; Matta, Shashi M.:
  Parental Choice of Healthy Food for Children : The Role of Social Comparison, Implicit Self-Theories and Social Norms.
  2019
  Veranstaltung: Beyond Borders and Boundaries: Bridging Theory and Practice in Creating Social Good, Ashoka U Pre-conference, 20.02.2019, San Diego.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)

2018

• Folkes, Valerie ; Matta, Shashi M.:
  A Tale of Three Cultures : The Effect of Consumers’ Ethnic and Gender Stereotypes on Evaluations of Service Providers and Service Firms.
  2018
  Veranstaltung: Frontiers in Service Conference, AMA, 6-9 Sep 2018, Austin, Texas.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)
• Hogreve, Jens ; Albrecht, Kathrin ; Matta, Shashi M.:
  Cause and Effect : a Systematic Review of Four Decades of ExperimentalResearch in Services.
  2018
  Veranstaltung: BI-JAMS Thought Leadership Conference on Generalizations in Marketing: Systematic Reviews and Meta Analyses, Oslo Norway, June 2018, 03.-05.06.2018, Oslo.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)

2017

• Hogreve, Jens ; Flieischer, Hannes ; Matta, Shashi M.:
  It’s a Three-Dimensional World : Consumers’ Stereotypes of Service Professions Affect Inferences about Service Employees’ Competence and Warmth.
  2017
  Veranstaltung: Frontiers in Service Conference, AMA, June 22-25, 2017, New York.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)
• Folkes, Valerie ; Matta, Shashi M.:
  A Tale of Two Cultures : The Effect of Consumers’ Ethnic and Gender Stereotypes on Evaluations of Service Providers and Service Firms.
  2017
  Veranstaltung: AMA Global Marketing SIG Special Conference, 06.-09.04.2017, Havanna.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)
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  Matta, Shashi M.:
  Digitizing the Customer Experience: Are We There Yet? How Middle Market Companies Are Integrating Digital Tools into Customer Touchpoints.
  The National Center for the Middle Market (US), The American Marketing Association, The Ohio State University Fisher College of Business
  Columbus, OH, 2017. - 11 S.

2016

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  Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
  Thank You For Your Helping Hand! : Ways to Avoid Negative Consequences of Customer Participation in Recovery of Technology Product Failure.
  In: Advances in customer research. 44 (2016). - S. 65-69.
  ISSN 0098-9258

2015

• Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
  Unintended Effects of Customer Participation in Recovery : Can Choice Availability be a Remedy?
  In: Brown, Tom ; Swaminathan, Vanitha (Hrsg.) : Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015. - Chicago : Curran Associates, Inc., 2015. - (AMA Educators Proceedings ; 26)
  ISBN 978-1-5108-0450-0
  (Begutachteter Beitrag / peer-reviewed paper)

2014

• Matta, Shashi M. ; Hogreve, Jens:
  Consumers’ Perceptions of Rating Usefulness for Value and Luxury Services: The Relative Importance of Critics’ and Users’ Ratings.
  2014
  Veranstaltung: 23rd Annual Frontiers in Services Conference, 26.06. - 29.06.2014, Miami, FL, USA.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Paper)

2013

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  Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
  Can I Get a Helping Hand? Maybe Not: Understanding Co-Production in Service Recovery Processes.
  In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. - Istanbul, Turkey, 2013
  (Begutachteter Beitrag / peer-reviewed paper)

2012

• Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
  Understanding Co-Production in Service Recovery Processes.
  In: Mickelsson, Jacob ; Helkkula, Anu (Hrsg.): Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012. - Helsinki : Hanken School of Economics, 2012
  ISBN 978-952-232-170-1
• Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
  Can I Get a Helping Hand? Maybe Not: Understanding Co-Production in Service Recovery Processes.
  In: Proceedings of the 21st Annual Frontiers in Service Conference, June 14 - 17, 2012. - College Park, MD, USA, 2012