Forschungsprojekt ::

Culture meets economy: On development from an industrial city to a creative city.

Dieses Projekt ist Teil des Forschungsprojektes Globale Standortstrategie der AUDI AG (II) – Unternehmenswerte und regionale Vernetzung

Projektbeschreibung

Es handelt sich hierbei um ein Teilprojekt des INI.KU Promotionsprojektes "Globale Strategie zur Werte- und Standortentwicklung".

Creativity seems to be a “must have” variable to create entrepreneurial activity within urban regions. The snag in it is the problem, how to measure or ascertain all of the influencing variables, that have an influence on the term “being creative”.
This paper deals with the assumption that creativity is a necessary catalyst to create innovation and economic growth. Furthermore this process can create an interesting frame to increase the attraction of an urban region. Within this study, the authors created two large case studies, both of them heavily influenced by the car-manufacturing industry: One of the cities, Graz, just won the title “City of Design” while the 2nd, Ingolstadt, still tries to implement a creative thinking atmosphere.
These two extreme cases were analyzed by a qualitative survey with the help of GABEK®, a tool for analysing qualitative data, based on a theory of perceptive appearances (Stumpf, 1939). This method is used to gain new insights of situations and processes.
In summary it can be said that the economy can act as an incubator, but the urban region has to take over the “being creative idea” and to implement it within a manifold parts.