Forschungsprojekt ::

Audience Engagement

Dieses Projekt ist Teil des Forschungsprojektes Ethik und Qualität des Journalismus

Projektbeschreibung

The term “Audience Engagement” is used to describe different ways of audience interaction:

• Interaction with an active audience, e.g. community management, moderating comments.
• Gaining and retaining readers, e.g. by editorial analytics/metrics.
• Interactive/participative storytelling, e.g. web documentations, newsgames, conversational journalism, process journalism.
• Generating audience loyalty outside of media products, e.g. membership, reader social events, fundraising, crowdsourcing.
• Motivating audiences to change their behaviour (also: social engagement), e.g. by solutions/constructive journalism.